The corporate identity of a company is its letter of introduction, its face in front of the public; Of this identity will depend on the image that people form of that organization.
Get into their world, soak up their idea, visualize through it, know the operation of their activity, the people who work, the tone of the message they use.
We could define a sketch of a logo, as the purest graphic approximation to a conceptual idea.
Sketch with inaccuracies, but the logo should be clean. It is time to present the proposal to the client, waiting for the final approval. 🙂