Today companies made huge bets on what is often called branded content. The thinking went like this: Social media would allow your company to leapfrog traditional media and forge relationships directly with customers. If you told them great stories and connected with them in real time, your brand would become a hub for a community.
‘Before you begin creating social media marketing campaigns, consider your business’ goals. Create a social media marketing plan and brainstorm your goals: what are you hoping to achieve through social media marketing? Who is your target audience?’.
Social media marketing can help with a number of goals, such as increasing website traffic, building conversions, raising brand awareness and creating a brand identity and positive brand association improving communication and interaction.
Here are some social media marketing tips to keep you on the right track across all your social media campaigns. Planning – Content is King – Consistent Brand Image – Blog – Links – Track Competitors – Measure Success with Analytics.